Lice-Nil is available at Walmart
On November 1962, Mr.Sam Walton, an American native opened a retailing company, 'Walmart'. Since its establishment, the company has shown a rapid progress not only in the States but all over the world. Currently, the Walmart is considered a mogul in retailing and is the world's largest company by revenue according to the Fortune Global 500 list in 2016.
The retail industry is one of the largest growing industries in India. Ever since Wal-Mart entered India, many mergers and takeovers anticipated as the company offered attractive market and opened a new window of opportunity for retailers to invest and in developing markets. With the increased numbers of buying the power of Indian middle class, doors open for new investors to make market attractive and profitable. Walmart used this strategy to make an entry in the Indian market. The retail segment of India is imbalanced as the total market share of ordered retailers is only around 2% according to Bill and Bill (2004). Thanks to the tremendous growth of the Indian economy (2002-2008), individuals have more money to spend and they now expect to increase their standard of living. This was a reason for large renowned Indian businesses to venture into the retail business.
Sujanil, a leading manufacturer of various Agrochemicals Pesticides along with Household Insecticides and various pest control and public health products, believed that customer trust comes from excellent quality and consistent performance and keeping in mind the requirements they aimed to deliver product solutions and services that anticipate customer needs and exceed it with guaranteed and enduring results. Established in 1966, the fast-growing and dynamic Company offers a comprehensive range of innovative products known for their quality, competitive price and sustainable technology. The vision was to be a leading provider of innovative solutions by converting their knowledge and experience into highest quality products to contribute to the creation of a healthy, hygienic, happy and sustainable society in harmony with the environment.
Many consumers do not want chemicals used in common lice treatments which have been linked to health problems. Lice-Nil is here to fill those gaps in the market for an effective gentle and natural option. Sujanil successfully discussed its alliance with Walmart to produce a Store Brand.
Sujanil’s product- Lice-Nil is now easily available at all the store of Walmart for everyone who seeks out protection from lice.
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